Service Staff Advocacy Program (SSAP) is an efficient tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumers specific identity and purpose is generally not known by the establishment being evaluated.
Service Staff Advocacy Program (SSAP) perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.
Service Staff Advocacy Program (SSAP) can identify areas of training that are working particularly well and which areas need improvement which are vital for feedback to Client for business strategy.